Want to try starting a rice bowl business, a profitable contemporary culinary? How do you start this business so that it is successful?
Come on, see the following article.
Getting to know the Rice Bowl Business
Culinary business will always develop from time to time.
Culinary entrepreneurs are competing to provide something different by looking at market interest and business prospects to be involved in.
One of the culinary products that is currently in demand by the market is rice bowl.
In the midst of people's busy lives with all their activities, rice bowls are present as practical foods that are filling and very easy to eat anytime and anywhere.
No need to bother with plates or large food boxes, rice bowls are packed with paper cups or small boxes which are super simple!
Besides being practical, this one hidangan is also interesting, you know. You can find rice with various side dishes, ranging from traditional menus to western menus.
Not only that, the containers are often designed as unique, practical, and beautiful as possible so that they are different from other food menus.
Especially for you millennials, you must be familiar with this one
Not only that, the containers are often designed as unique, practical, and beautiful as possible so that they are different from other food menus.
Especially for you millennials, you must be familiar with this one Not only that, the containers are often designed as unique, practical, and beautiful as possible so that they are different from other food menus.
Especially for you millennials, you must be familiar with this one hidangan, right?
In addition to being a hidangan of choice for consumers, rice bowls have also become a wetland for business people because their turnover can reach tens of millions of rupiah per month.
Very interesting, right?
How to Start a Rice Bowl Business
Before starting a rice bowl business, you need to pay attention to several important things that will determine the success of your business.
This becomes very necessary considering the increasingly fierce business competition. Want to know the secret to business success on this one? Here are the tips.
#1 Prepare Business Funds As Initial Capital
The first thing you have to think about is the readiness of capital funds for business continuity.
You certainly understand that every business requires initial capital before starting.
The amount of capital itself will vary, depending on the type of business you are going to do and the risks that come with it.
Capital is needed as a reference for the business that you will build. You are the one who understands how big your funds are for business capital costs.
If your capital is minimal, you can minimize the number of rice bowls that you will sell. Allocate more capital to the selection of quality ingredients, recipes, and marketing.
If the business is already running and your product is well known and popular, then slowly you can rotate the business income you get to produce more rice bowls.
In essence, do not force capital beyond your ability at the beginning of the business. You have to shift your focus to how your business will succeed and become bigger even if you start with a small capital.
#2 Create a Business Concept and Branding
The rice bowl hidangan is very varied, ranging from traditional side dishes to western or Asian-style menus.
You have to determine the concept of the rice bowl that you will make. Does the rice bowl you make have a local concept with an Indonesian hidangan or a rice bowl with a foreign cuisine hidangan concept.
Narrow your business concept as narrow as possible so that the formation of branding becomes clearer.
If so, now is the time for you to determine the merk name of your rice bowl business. Brand names are very important for business success, so make sure that the merk name you create is simple, unique, and easy to remember.
Brand names that are too complex, too long, or sound ordinary will seem less attractive to consumers.
Don't let your delicious food sajian not sell just because the name is deemed unattractive to potential customers who have never tasted your food.
Not only the merk name, you also need to think about the concept of the merk logo that you create.
The logo is important because it acts as a business identity with its own charm for customers. Because the logo is a form of visual communication, you should not make it carelessly.
If necessary, you can use the services of making a logo from a graphic designer.
#3 Create a Variety of Interesting Menu Variations
Everyone's tastes will certainly be different, including in choosing a food hidangan.
So can you imagine if you only made one hidangan? People will be bored with the hidangan you offer.
For this reason, you have to create a varied hidangan so that consumers can choose according to their taste and not get bored.
Here, you need creativity to create a unique hidangan with a taste that fits the consumer's tongue.
In the previous point, you have determined the concept or theme of the rice bowl that you will make. Now, you think about what hidangan you can create according to the concept you have created.
If you want to make a rice bowl with a local theme, then you can choose traditional side dishes such as rendang, chicken shredded balado, black ink squid, and others.
Or if you want to make a rice bowl with a western or Asian theme, then you can choose a contemporary side dish such as processed chicken, seafood, or beef with a variety of sauces such as teriyaki sauce, cheese, black pepper or barbecue.
You can also add appropriate toppings such as toppings for stir-fried vegetables, grated cheese, and others.
The rice you serve also doesn't need to always be plain white rice. You can try many processed rice such as uduk rice, fried rice, briyani rice, yellow rice and others.
Make the hidangan as creative as possible to make your rice bowl stand out from other rice bowl brands.
But remember, the hidangan you make must be in accordance with your skills in making the dish and in accordance with the capital capacity you have.
Don't let a good idea die because of inadequate hidangan execution so that the food tastes bad
#4 Choose Quality Rice
The name is also a rice bowl, meaning you will sell rice with a variety of side dishes in it. Because the focus is rice, you have to be observant in choosing good quality rice. Unlike the packaged rice that you usually buy at warteg, the rice bowl has a much more fluffier and tastier quality of rice. Indonesia produces many choices of fluffier rice which are quite affordable. So, make sure you are selective in choosing the best quality rice. You can ask the rice seller to find out.
Now, many rice bowl sellers do not pay attention to the quality of the rice used. This is of course a competitor's gap to create a better rice bowl.
Remember, selling rice bowls is basically selling rice so that the best quality of rice can attract your merk to be superior among other brands
#5 Think of a suitable packaging concept
Before tasting the food you sell, the first thing that consumers judge is the packaging. Thus, you have to think about the concept of the packaging that you will use. Many types of packaging are now available in the market. You have to choose what kind of packaging is suitable for your merk in terms of shape and size. If you have, then you can print the logo and merk that you made earlier on the packaging. You need to remember that the price of rice bowl packaging will vary for each box, you can adjust it according to your budget. If possible, choose water-resistant packaging so it doesn't spoil the taste and microwave safe so it's easy to warm up.
#6 Find a Material Supplier
Supplier is the key in determining the maximum product selling price. The lower the price of the material offered by the supplier, the more maximum the price of the product you will sell. If so, your profit will be even greater. Don't get me wrong, even though you are looking for cheap materials, it doesn't mean the quality is bad
This is where you have to be smart in choosing a supplier. Make sure you work with suppliers who offer materials at affordable prices but have the best quality. You need to compare one supplier to another to see which supplier is the best. If your rice bowl business has developed later, you no longer need to bother looking for suppliers and can focus more on business development.
#7 Determine the Selling Price
The selling price is one of the most important things that determine the success of a business. Every consumer will choose a product with a reasonable price, right? It doesn't have to be very cheap, but rather the suitability of the price with the quality of the products offered.
The rice bowl itself is usually set at a fairly affordable price. But you can not fumble in determining the selling price. You have to look at the cost of consideration and adjust it to the buying ability of the sasaran market. So, you really have to count.
#8 Creating a Menu List
If you have determined the sajian and the selling price, now all you need is to make a sajian list. The sajian list is important because it serves to help customers have no difficulty in choosing the sajian you sell. It also helps you because you don't have to bother explaining the sajian over and over
As a suggestion, you can make a hidangan list with interesting names. Try that the name of the hidangan that you offer makes consumers curious and want to try. You can also make hidangan designs as creative as possible to spoil the eyes of consumers. How? Have you got the ID?
#9 Sell Offline, Online, or Both
There are three options for selling, namely by opening an offline store, selling online, or both. If you have a place that can be used as a place of business, then there is nothing wrong with selling offline or opening a restaurant. For those of you who don't have a place yet, you don't need to worry because you can sell rice bowls online.
Orders such as Go-Food and Grab Food. For this one, make sure you are ready to work on orders that consumers ask for like you are building an offline shop. Well, if you can sell both online and offline why not? But remember, there are always positive and negative sides to every way of doing business. Be wise in choosing the method of selling according to your readiness!
#10 Attract Customers with Attractive Promos
Promotions are a surefire way to attract more customers. Who doesn't like to buy products at lower prices? In addition to attracting customers, you can also use promos as merk introduction material to reach new customers. As a tip, to make customers feel curious and interested in continuing to buy your product, you can do promotions in stages. At the beginning of your business opening, you can choose some interesting menus and are accepted by the market. After the promo runs, then you can promote the new menus and also the recommendation menu
Conclusion
The rice bowl business is really worth trying! Seeing the culinary trends that are happening in the community and the tantalizing profit prospects, it doesn't feel wrong if you consider this one business. Now, you already know what strategies or methods are needed to start the rice bowl business. How? Interested to try
.watch this video:
Ide jualan rice bowl
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